Join an ambitious, growing B2B energy business and help shape how we use AI, technology and digital marketing to grow.
We’re looking for an AI & Digital Marketing Lead to join our marketing team and play a key role in helping the business grow, improve and outperform its competitors.
This is a role for someone who is tech-savvy, curious, entrepreneurial and commercially minded someone who looks at the way a business operates and thinks: “There must be a better way of doing this.”
We’re successful and growing, but we know we don’t have all the systems, processes and technology in place that we’ll need for the future. That’s where you come in.
KEY RESPONSIBILITIES
Your role will be to identify opportunities across marketing and the wider business where AI, automation, digital tools and new technology can help us work smarter, generate more opportunities and deliver a better customer experience.
Key objectives will include:
- Generating more high-quality inbound leads
- Increasing customer referrals and recommendations
- Driving more customer reviews and advocacy
- Improving marketing performance and efficiency
- Identifying opportunities to automate repetitive or time-consuming processes
- Using AI and technology to improve how we attract, engage and retain customers
- Helping the business operate more efficiently and intelligently
- Developing new digital strategies, systems and processes that support long-term growth
NOT A ‘FOLLOW THE PLAYBOOK’ ROLE
We’re not looking for someone to come in and implement a solution they’ve used somewhere else. We don’t have a predefined technology stack or a list of systems we want you to roll out.
Instead, we want someone who can look at our business with fresh eyes, identify problems and opportunities, and create the right solutions for us. That might mean testing a new AI tool, building an automated process, connecting different systems, developing a new approach to lead generation, creating bespoke workflows, or finding a completely different way of doing something.
We want you to experiment, test, learn and improve.
CHALLENGE THE WAY WE DO THINGS
You’ll have the freedom to question existing processes and challenge established ways of working. We want someone who is comfortable asking:
- Why do we do it this way?
- Could technology do this better?
- Could AI automate this?
- Could we create a better customer experience?
- Is there a smarter way to generate leads?
- What are our competitors doing that we aren’t?
- What technology or opportunity are we missing?
You won’t be expected to have all the answers on day one. What matters is that you’re curious enough to find them.
PERSON SPECIFICATION
You’ll probably describe yourself as:
- Tech-savvy — comfortable learning new platforms, tools and technologies, and you enjoy figuring out how things work
- Agile — able to move quickly, test ideas and adapt when something doesn’t work
- Adaptable — comfortable working things out as you go, without everything mapped out in advance
- Entrepreneurial — you see opportunities rather than limitations, and have the drive to turn ideas into action
- Creative — you think differently and enjoy finding solutions that aren’t immediately obvious
- Commercially minded — you understand that technology and marketing ultimately need to deliver business results
- The right mindset — proactive, curious, and willing to challenge the status quo
WHAT SUCCESS LOOKS LIKE
Success in this role won’t simply be measured by the number of campaigns launched or tools implemented. It’s about creating measurable improvements in the business:
- More leads
- More referrals
- More reviews
- Better customer experiences
- More efficient processes
- Less manual work
- Better use of data
- Smarter ways of working
- And ultimately, more growth
This is an opportunity to take a relatively blank canvas and help shape how an ambitious B2B business uses AI, digital marketing and technology to gain a competitive advantage.